One of the most common questions that we get asked when meeting clients is, “why do you ask your customer surveys the way that you do?”. Today – I’ll give you the answer, our reasoning, and what we’ve learnt over the years working with some of the best retailers around. TruRating is a unique tool –…
Tag: Customer Experience
Finding the Right Retail Metrics for Your Business
In his recent article “The Way We Measure Retail Store Performance Needs to Change” M&A banker Richard Kestenbaum puts forward a strong case for retail to re-consider which metrics they are using to measure success. Retailers tend to rely on two key metrics for store performance: sales per square foot and store income statements. Sales…
3 CX Improvements To Drive Revenue Growth
We recently submitted a guest blog post for our fantastic partners Retail Pro about three simple customer experience tactics you can implement to drive revenue growth for your business. Because we’re generous, we’ve decided to share the intro of the article here, enjoy this taster and be sure to click through for the full read…
City Beach: a TruRating Story
The TruRating crew were recently lucky enough to spend a little time with the team behind one of our fantastic retailers, City Beach. HQ’d in bustling Brisbane, City Beach has been trading for over 30 years, building up a reputation as a go-to vendor for youth fashion across Australia. With over 65 stores open across…