Our CEO and founder, Georgina Nelson, penned an article for Multichannel Merchant on how retailers can reach the silent majority of their customers that never leave feedback, thus opening the doors to higher response rates and better insights. The first step, she says, is to recognize the silent majority in the first place. Then, give…
5 Tips For Improving In-store Experience
Post-Christmas retail results have dominated the headlines in the UK over the past few weeks and it’s pretty clear that those who focused on providing a great customer experience performed better than those who didn’t. Retailers can learn a lot from their shoppers, and having a solution for collecting those insights should be the #1…
Are Customers Really Too Busy to Give Feedback?
52% of senior leaders believe customer experience is the “most important way” to differentiate their brands—that’s great, but many brands struggle to find out exactly what their customers think of their experiences, making it difficult for them to make informed improvements. We believe that if you make the process of collecting feedback quick and simple, the…
TruCharity: Why Every Rating Matters
Since day one, TruRating has been a force for good. It’s in our DNA. Whether that’s bringing the truth back to ratings, helping businesses improve or doing the small things that make our partners smile, we’ve wanted to make sure every interaction with us mattered in a meaningful and positive way. Today we are proud…
TruRating Survived the Retail Shark Tank and Came Out on Top!
We are absolutely delighted to announce that despite tough competition, TruRating was voted winner of the 2017 Retail Executive Summit (RES) Startup Competition, sponsored by RIS News. “TruRating emerged as the big winner by beating two other retail tech startups in a shark-tank competition,” said Joe Skorupa, editorial director of RIS News. “TruRating won the…
UK Retail: The Survival of the Fittest
For those of us who’ve been a part of the UK retail industry for any length of time, April headlines are the source of many knowing smiles—bouncing madly as they do between projections for the perpetual death of the high street, and better-than-expected announcements from the larger brands who compete on it. Yes, there are…
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