With the opening of not one but two ‘product-less’ concept stores (Nordstrom Local announces openings in New York), it seemed timely to re-examine a recent blog post in which we explored two arguments against the use of ‘traditional metrics’ in a rapidly evolving retail world. The opening of a store that literally cannot measure sales provides a…
How Did I Do?
Top retail influencer and friend of TruRating Andrew Busby, recently celebrated the publication of his first book: Harry Was Right All Along is a collection of short stories from the high street, tracing the ups and downs of the ‘profoundly human’ business of retail. Writing with an experts eye for detail, the collection offers “a refreshing…
Is Nordstrom putting customer convenience above the competition?
In ‘shock of the week’ news Nordstrom, announced that it will be accepting returns from two major department store rivals – Macy’s and Kohl’s – at its recently opened NYC concept stores, Nordstrom Local. With returns a pain point for customers and retailers alike, the strategy marks a bold leap into the prioritisation of convenience…
3 CX Improvements To Drive Revenue Growth
We recently submitted a guest blog post for our fantastic partners Retail Pro about three simple customer experience tactics you can implement to drive revenue growth for your business. Because we’re generous, we’ve decided to share the intro of the article here, enjoy this taster and be sure to click through for the full read…
The Influencers: Andrew Busby
Second up to bat in our new series The Influencers, we were lucky enough to speak to the fantastic Andrew Busby. Having worked in the retail industry for over 20 years, Andrew’s time is now primarily spent working as a retail analyst, writer and keynote speaker. As the principal and founder of Retail Reflections, Andrew regularly…
Introducing… the CX Primer
Making Sense of CX In today’s information overload world, while it may feel like access to near anything imaginable is only a quick Google search away, it can be hard to cut through the noise to find the relevant information you’re looking for. Sometimes what we really need is a curator’s hand to point us…
RetailNow 19: The TruRating Round-up
The TruRating team was lucky enough to be in attendance for the annual RetailNOW event in San Antonio this past week. While we certainly enjoyed our panel session on Innovating as an SMB Retailer – thanks to ScanSource’s Kevin Kent and TSYS’s Marc Castrechini for being such good sports! – there was more than enough…
Mastercard Start Path selects TruRating to join award-winning program
TruRating recently had the honor of joining a select group of ten start-ups chosen to join the Master Card Start Path accelerator for 2019. The award-winning program was designed to support later-stage tech startups as they scale through access to Mastercard’s technology solutions expertise and partners around the world. With a starting pool of over…
PAX and TruRating Are Simplifying Customer Feedback for Retailers
JACKSONVILLE, FLA. (PRWEB) JULY 30, 2019 TruRating, customer experience experts specializing in retail insights, and PAX Technology Inc, a world leader in electronic payment solutions, have announced today the availability of TruRating as a feature of the PAX payment platform, allowing retailers to collect real-time customer feedback at checkout. TruRating’s point-of-payment customer feedback software is now…
The Influencers: Nicole Leinbach Reyhle
In the first of a brand-new series, in which we talk to some of the leading thinkers and influencers working in retail today, we are delighted to introduce Nicole Leinbach-Reyhle to the TruRating hot seat. As the founder of Retail Minded – an independent publication founded in 2007 – Nicole has been recognized by companies including IBM,…
Dirty Floors and Retail Basics
While there has been a tendency to paint e-commerce as the thorn in the side of traditional retail, a recent article in Forbes – Cleanup in Aisle 5? – suggests there are some more fundamental problems at play for the brick & mortar crowd. As reporter Joan Verdon notes, a study from facilities management platform…
What lies in store for the future of retail metrics?
Typical – you wait an hour for one article about the inadequacies of our current methods for measuring retail performance, and two turn up at once. Recently at TruRating Towers we came across two interesting articles both questioning the validity of today’s most commonly used retail metrics. Writing in Forbes, Richard Kestenbaum’s “The Way We…
Leaving a Lasting Impression: Traditional vs. Digital Marketing
Modern Marketing: A Digital Love Affair Good data is the foundation upon which strong marketing decisions are made. The more data at our fingertips, the more targeted we can get. Which goes some way to explaining the contemporary marketer’s infatuation with all things digital. Digital is steeped in data. The ability to A/B test every…
What’s the verdict from Forrester’s CX NYC Conference?
Forrester’s annual CX NYC event is known in the CX world as one not to be missed, and so we were delighted to be in attendance yet again. If you couldn’t make it this year, we’ve brought you some of our key takeaways from this year’s thought-provoking two day event, with a deeper dive into…
The Art of the Survey
Customer Experience Icon Shep Hyken, was kind enough to feature a guest post from Georgina on his wonderful blog recently over at Hyken.com. A fantastic speaker and all-around nice guy, Shep has authored several NYT bestsellers including his most recent opus The Convenience Revolution. For daily doses of CX wisdom, we highly recommend following Shep…