What is social proof and why is it important in marketing?

The history of social proof Social proof as a concept has been around for quite some time. Psychologists were describing…

NPS: where next for the Net Promoter Score?

NPS was developed by an employee of Bain & Co consultancy in 2003, to provide a way to measure customer…

RetailEXPO has fast become a highlight in the European retail calendar and this year’s event was another fantastic showcase for…

We are delighted to be speaking at the Retail Expo 2019 in London on May 1-2. As one of Europe’s…

A recent report by Bain & Company contained the somewhat shocking statistic that while 80% of businesses believe they provide…

This week, we were fortunate enough to speak to Brian Dennis, known throughout the country as the “the customer service…

Putting a Value to Customer Experience While it’s easy to pay lip service to the importance of customer experience, for…

As the clocks move forward across the globe and the cherry blossom begins to bloom, it’s finally starting to feel…

This week we are delighted to speak to the fantastic Nate Brown. Alongside his role as Director of Customer Experience…

We’re delighted to kick off our new Meet the Team feature here on the TruRating blog, and what better way…

Since appearing on the scene in 2016, ShopTalk has fast grown to be a date of note on an already…

Welcome back to part two of our conversation with the godmother of customer experience herself, Jeanne Bliss. In a fascinating…

Jeanne Bliss is widely known as the “godmother of customer experience”. Since 2002 she has guided customer experience transformations for…

“In 2019 customer experience is a top priority and it’s success begins and ends with one transaction” – Dylan Berrington, Head…

For those following the news in commerce, it’s clear that the much-feted ‘death of retail’ has been oversold to say…