Relying Solely on NPS Could Be Misleading

In case you missed it last month, check out this Retail Touchpoints article in which our CEO Georgina Nelson cautions about relying on NPS to tell the whole truth about customer feedback.

Businesses need a good way to collect actionable data with as little friction as possible, and NPS just falls short. Whether because of the small sample size it relies on, or because it doesn’t offer a store-level view on things, NPS just isn’t the best tool for understanding business performance.

Head over to read the full article and make sure to also visit our website to see how we can help your business gather the insights it needs.

Luca Eandi

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As you can tell, we’re feeling pretty excited to welcome you to TruGems—our new home for all the nifty tips, juicy data snippets and actionable customer insights we’ve been busy collecting over the past couple of years.

You’ve probably found yourself here because you’re looking for pointers on how to nurture and grow a business—and you’ve come to the right place! We’ve been helping businesses around the world listen to their customers since 2015, and we’ve learned a lot. So much so, in fact, that it’s too good to keep to ourselves.

Whether you’re interested in the retail, hospitality or service sector, we’ve got all sorts of hints and tips for optimizing business operations and improving customer experience. And it’s all powered by our mass, validated data—so you know you can trust what you read here.

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