Category: Test Press

Following a year that retail isn’t likely to forget – one of the key takeaways was the importance of being digitally prepared. Though much of the attention was focused on the growth in eCommerce, the pandemic showed that the concept of isolated channels is starting to fall apart. While for many Covid played the role…

A Customer Experience Catch-22 – CX Surveys When it comes to market research and CX surveys, would you rather ask 100 people 20 questions or 2,000 people a single question each? Is the end result the same? Or does one approach provide better results? Historically researchers have tended to focus on finding a small sample…

In 2020, the impact of COVID-19 forced retailers to rapid decision-making and advancement like never before. In a year described as ‘The Great Acceleration’ slow to move sectors like grocery saw digital adoption jump 53% in a year. Target reported a 700% lift in curb-side pickup in Q3. With such upheaval, the critical question remains,…

We’re just about getting into the swing of things now, and while it’s clear that a number of people are missing the NY experience this time round, as a colleague noted, there is much less walking to do. Here’s the best of Day 2. Retail 2020 – what a year! Shelley Bransten, Microsoft, Corporate VP…

If somehow you weren’t yet aware, a quick drop into any of the opening sessions at this year’s Virtual NRF – was enough to remind you that last year was a challenging one for retail. Of all the exciting buzzwords doing the rounds – try supply chain, mobile first, contactless, personalization for just a few…

Depending on which network you watch, you may have noticed a distinct skew in post-debate analysis in the recent election roundups.  Poll a CNN crowd and Biden is top of the class.  Switch to Fox and it’s Trump all the way.  This is clearly problematic for those looking to get to an unbiased read. Customer…

As we continue to build up to the full release of Dashboard 2.0 another round of updates are now available for you to take advantage of over the next few weeks. Dash 2.0 is accessible via the link in your existing notification panel – should you have any questions at all or would like to…

While there has been much talk about the great shift and existential challenge that COVID-19 poses to retailers, we have heard less about the impact at a generational level. From the maligned ‘boomers’ down to Millenial and Gen-Z retail habits – COVID has impacted shopping habits for these groups in different ways, each of importance…

As stores across the world re-open, there is a huge focus on customer safety.  For CEOs and store operations executives, a lack of visibility at a store level is a huge issue. For most businesses, hiring outside eyes to check on your stores at all times is just not feasible.  Store managers and associates are…

Forrester’s annual CX NYC event is known in the CX world as one not to be missed, and so we were delighted to be in attendance yet again. If you couldn’t make it this year, we’ve brought you some of our key takeaways from this year’s thought-provoking two day event, with a deeper dive into…

As the clocks move forward across the globe and the cherry blossom begins to bloom, it’s finally starting to feel like Spring is truly here. And what better way to celebrate than with a round-up of our latest retail insights?             The ‘Keanu’ Effect  Working with an independent grocer in…