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Category: Talking Points

The Amazon Fake Reviews Trap: Freakin’ Cheatin’ and What Businesses Can Do To Avoid It

It’s all over the news about Amazon and fake reviews and yet—is it really news? Amazon does its best to … More

Would You Recommend NPS to a Friend or Colleague?

I’m 7-ish. NPS, or Net Promoter Score, is a tool companies use to measure customer loyalty. It’s based on the … More

Are Customers Really Too Busy to Give Feedback?

52% of senior leaders believe customer experience is the “most important way” to differentiate their brands—that’s great, but many brands … More

UK Retail: The Survival of the Fittest

For those of us who’ve been a part of the UK retail industry for any length of time, April headlines … More