ATLANTA – January 9, 2019 — TruRating, customer experience experts specializing in retail and hospitality insights, and GK Software USA, a leading provider of software solutions to the retail, grocery and hospitality industries, announced today that they will be working together to bring even more value to GK Software customers. TruRating’s original point-of-payment customer feedback…
Category: News
Profile Pages: a fresh new look for 2019
If you’re a TruRating customer already, you’ll be aware that our business profile pages recently underwent a rather spectacular overhaul. To celebrate go-live, we take a quick run through the main features and benefits of the new pages and take a look at why you should be excited about what your new profile page can…
Intelligent Questions – the future of feedback
In the run up to retail’s big show – NRF in case you needed to be reminded – we take a look at the impact of TruRating’s intelligent question logic on the world of customer feedback for our friends at Accuvia. “Whether testing new brands, investigating customer sentiment towards your loyalty program, or rearranging your merchandise……
Charity Spotlight: Learning Links
Next up in our spotlight series we take a trip down under to Australia to hear from one of our charity partners, Learning Links and the incredible work they do for kids with learning difficulties. We will also hear from one of our very own members of TeamTru who just recently completed a volunteer programme…
Charity Spotlight: Smile Train
It’s the holiday season and in the spirit of celebrating the things that really matter, over the next few weeks we’re going to be shining a light on the incredible work of some of our partner charities across the world. To kick things off, we spoke to the lovely Beth Angella, who works in the…
The Amazon Issue: fake reviews and what to do about it
As retail giant Amazon continues to prosper in spite of the issue of rampant fake reviews plaguing its platform, it’s easy to wonder if the problem has reached a tipping point of no return. Where there’s a will there’s a way however, writing for Internet Retailer, Georgina gives her advice on how to avoid the…
Grocers, Use Data to Find Your Differentiator
Grocery retailers have long struggled to differentiate themselves in an increasingly crowded market. Let’s face it — unless given a convincing reason, customers will often shop wherever is closest, cheapest or fastest. And as Amazon and Whole Foods begin to reshape customer expectations of how they experience grocery chains, retailers can be hard-pressed to answer…
Living in a Fake Review Climate: Update.
And the fake review news keeps on coming… Over the weekend it was announced that investigators at the consumer rights watchdog Which? have revealed large and active ‘fake review factories’ operating on Facebook, with a combined membership of up to 87,000 users churning out falsified five star ratings for pay on a regular basis. The…
When customers won’t comment: how to encourage customer feedback
Customer feedback is a serious business, but that doesn’t mean the odd negative review is going to kill you. With 97% of online shoppers today claiming to be influenced by online reviews, what really matters is having enough reviews to convince customers that they should be buying from you. Writing for MyCustomer.com, Georgina explains how…
3 Tips for Navigating the Crossroads of Online and In-Store Performance
Smart retailers know that one of the most effective ways of retaining customers is to provide a seamless multi-channel experience. Yet finding the right balance between in-store and online isn’t always as simple as it might seem. In her article for Total Retail, our CEO Georgina Nelson gives her take on how an effective customer…
Living in a Fake Review Climate
This week, The Times of London reported that a staggering one third of all reviews on Trip Advisor, are now thought to be fake. While many in the hospitality industry have been vocal about the ramifications of suspect online reviews for years, the breaking of yet another major story suggests the problem is a growing…
Worldpay Better Business Conference 2018: The Power of Positive CX
On Thursday 20th September, the TruRating team had the pleasure of attending Worldpay’s Better Business Conference, with the highly topical theme of The Power of Positive CX. Bringing retailers, CX experts and payments industry leaders together in one place, the day was an incredible showcase for the innovation and evolution of thought taking place in…
How to use direct customer feedback to help your staff improve
While today’s retail world is flooded with a dizzying array of future-looking technologies purporting to give businesses the edge, sometimes getting the basics right is just as crucial. Writing on MyCustomer.com, TruRating founder Georgina gives her top five tips to help retailers understand what their customers really care about when it comes to service, and…
TruRating Engages Crowd Support to Ramp up the Ratings Revolution
Following a £7.5 million raise, TruRating are extending the invitation to all! TruRating, a technology company specialising in point-of-payment customer feedback solutions, today launched an equity crowdfunding campaign on Seedrs, seeking to raise £1.8 million. On a mission to change the way the world gains insight, TruRating is a unique solution to the problem of…
TruRating Announces Expanded Partnership with Verifone to Enable Merchants to Collect Consumer Input at the Point-of-Sale
TruRating, customer experience experts specializing in point-of-payment customer feedback solutions, announced today that a global contract has been signed with Verifone, a world leader in payments and commerce solutions. Merchants using Verifone solutions including Verifone Point, FiPay and Verifone Connect will have access to the TruRating application to start listening to and learning from customers….