Customer Experience is a deceptively simple concept. That it should be a key focus for retail might seem obvious, but that wasn’t always the case. A quick online search reveals that more and more executives are now discussing customer experience. But does that mean they’re getting it right? A much repeated quote reads that…
Category: Insights
Defining Customer Experience in Retail
The term Customer Experience gets thrown around a lot, but put on the spot, if you were asked to provide a quick catch all definition, would you know what to say? If the answer to that question felt more difficult than you’d expected, feel no shame – defining customer experience in its contemporary usage is…
How to do better online business through ratings and reviews
Because we’re so delighted by the news (the release of our recent Magento extension in case you didn’t know) we thought it only right to take another look at the benefits regular and reliable customer feedback can have for your eComm site. How can customer ratings and reviews drive a better online experience for your business? While the volume…
The Tru view from Retail NOW 2018
The TruRating team hit the road once again last week, this time heading out to good old Music City, Nashville for RSPA Retail Now 2018. We were delighted to act as hosts for a key breakout session, Impactful Selling By Focusing On Value, and as usual it was great to spend time with our partners in the…
How Customer Reviews and Ratings Can Strengthen Your eCommerce Site
Email surveys, feedback monkeys, NPS seahorses – the world of online feedback can be a veritable petting zoo of weird and wonderful beasts. While it’s a given that customer reviews and ratings are a great tool to strengthen your e-Commerce site, it’s vital to remember the importance of providing a good customer experience while you’re…
How Brands Can Win With Experiential Retail
Flagship stores show case your brand by creating an unforgettable experience for customers. Experiential Retail done right can become a tourist attraction. 5th Avenue in New York draws millions each year to experience what the world’s top brands, including Gucci, Hugo Boss and Apple, have to offer at their flagship stores. Today, flagships are more…
TruRating’s Takeaways from CX NYC 2018
A couple weeks back, we attended Forrester‘s CX NYC 2018. We heard from industry experts and leaders in the customer experience field at various sessions throughout the event. Here are some quick take-aways from what we heard and saw at the conference: Customer Experience Is Crucial for Success At this point, there’s no debate—providing customers with…
Summarizing Your Weekly Summary
How good was the service you offered to your customers last week? Did it improve or get worse? Which outlet performed best? What about your NPS®? With TruRating’s Weekly Summary Reports you can find out the answers to these questions within seconds, every Monday morning via an email sent directly to your mailbox. Personalized to…
TruGem: Value Fans Spend 12% More
Diners love getting a great deal when they eat out. So much so, that if the server mentions that the dessert is half off, they’re not only more likely to order that piece of red velvet cheesecake and feel great about it—they’re also more likely to come back. We’ve found that in restaurants, value satisfaction…
Strengthen Decision-Making In Your Business With Binary Questions
Some questions are hard to answer. Like, how many real customers follow us on social media? Do my new customers come back? What’s changed my life more—TruRating or the cronut? Our scaled questions ask customers to rate from 0 to 9, and work great when you need to assess and understand how perceptions of service,…
TruGem: Restaurant Experience Scores Are 3% Higher on Valentine’s Day
Valentine’s Day can be a divisive holiday. For single people, making it through a whole day celebrating romantic love can seem like emotional torture. On the other hand, people in relationships often feel the stress of delivering a perfect date and impressing their partners. If you’re in the latter group, going out to a restaurant…
TruCharity: Why Every Rating Matters
Since day one, TruRating has been a force for good. It’s in our DNA. Whether that’s bringing the truth back to ratings, helping businesses improve or doing the small things that make our partners smile, we’ve wanted to make sure every interaction with us mattered in a meaningful and positive way. Today we are proud…