As Chick-fil-A rolls out their meal kit program in the Atlanta area, the QSR will need to look to customer feedback for implementing it nationwide. Our CEO, Georgina Nelson, writes about the importance of customer feedback and its role in Chick-fil-A’s meal kit program in her article for QSR Magazine. Check out the full story here….
Author: lucaeandi
ATL Businesses Team Up to Help Local Retailers Listen to their Customers
TruRating, a customer experience specialists with offices on the Beltline in Atlanta, is piloting a partnership with Cayan, a payment technology company, that is already benefiting local retailers based in Ponce City Market in Atlanta. Sugarboo & Co, a fast-growing retailer specializing in artistic gifts and homeware, and Citizen Supply, a specialist store in artisanal…
TruRating’s Takeaways from CX NYC 2018
A couple weeks back, we attended Forrester‘s CX NYC 2018. We heard from industry experts and leaders in the customer experience field at various sessions throughout the event. Here are some quick take-aways from what we heard and saw at the conference: Customer Experience Is Crucial for Success At this point, there’s no debate—providing customers with…
RIS News: The Sports Retailer Game Changer
Summer is a big time for sports retailers, so it’s important they make sure they’re ready for the high demand the season brings. Our founder and CEO, Georgina Nelson, discusses how retailers can capitalize on the season in her latest article for RIS News, which you can read here. Luca Eandi
TruRating & Ingenico Win “Partnership of the Year” at the Retail Systems Awards
Alongside Ingenico, we’re honored to announce that we were awarded “Partnership of the Year” from Retail Systems at their yearly ceremony held on June 27th. The prestigious Retail Systems Awards took place at the Waldorf Hotel in central London and was hosted by UK-based comedian Kerry Goldiman. Retail Systems is a leading business publication that recognizes technology…
FSR Magazine: Can Real-Time Feedback Shape the Future of Full-Service Restaurants?
Validated, real-time customer feedback can make a powerful impact on full service restaurants. The problem is determining how restaurants can tap into this data and connect with customers. Our founder and CEO, Georgina Nelson gives restaurants some helpful tips in her new article on FSR Magazine. Read the full story here. Luca Eandi
TruRating at 30 Million
Boo-yah, we just collected our 30,000,000th rating! Seems like just yesterday we broke the 10-million mark, and that’s because, well, it wasn’t that long ago. Through the last six months, the number of weekly ratings we’ve gathered has exponentially grown as more merchants make the right call to switch TruRating on in their stores. That’s…
Why One Customer Survey Question is More than Enough
Here’s one that you might’ve missed last month—our founder and CEO, Georgina Nelson, shared her thoughts on the power of one question in a piece for April’s Today’s Grocer titled, “Why One Customer Survey Question is More than Enough”. She explains how taking a less-is-more approach can make a tremendous difference in not only the volume…
Summarizing Your Weekly Summary
How good was the service you offered to your customers last week? Did it improve or get worse? Which outlet performed best? What about your NPS®? With TruRating’s Weekly Summary Reports you can find out the answers to these questions within seconds, every Monday morning via an email sent directly to your mailbox. Personalized to…
TruGem: Value Fans Spend 12% More
Diners love getting a great deal when they eat out. So much so, that if the server mentions that the dessert is half off, they’re not only more likely to order that piece of red velvet cheesecake and feel great about it—they’re also more likely to come back. We’ve found that in restaurants, value satisfaction…
Case Study: Ping Pong Saw an 8.1% Increase in Spend
Ping Pong is our favorite London-based restaurant chain serving delicious dim sum, inventive cocktails and the finest Chinese teas. Excellent customer service has always been at the heart of Ping Pong’s success. To make sure that their high standards are maintained across their restaurants, they’ve successfully built a staff performance management structure around the one…
RIS News: Taking the Mystery Out of Customer Reviews
When it comes to providing customer satisfaction, validated, real-time feedback is the key to success. In her latest article with RIS News, Georgina Nelson writes that retailers shouldn’t have to blindly address customer feedback—they should take decisive action based on genuine data. Learn more about how retailers can take the mystery out of customer reviews by…
TruRating’s Q&A with JD Sports’ Retail Director, Wayne Davies
We grabbed a cup of coffee with Wayne Davies, Retail Director at JD Sports, to put the world to rights and talk about the importance of customer feedback at the leading sportswear retailer. TruRating: So, Wayne, let’s start with covering how you managed customer feedback at JD in the past? Wayne Davies: Historically, we used…
The POS: A Hub for Tech Adoption
To date, e-commerce has had the advantage of being on a constant path of innovation, while brick-and-mortar stores have been slower to adopt new technologies. As e-commerce gains ground, this distinction between the two channels has never been more apparent. A big obstacle to progress within the brick-and-mortar sector is the payment industry’s closed POS…
Relying Solely on NPS Could Be Misleading
In case you missed it last month, check out this Retail Touchpoints article in which our CEO Georgina Nelson cautions about relying on NPS to tell the whole truth about customer feedback. Businesses need a good way to collect actionable data with as little friction as possible, and NPS just falls short. Whether because of the small…