Forrester’s annual CX NYC event is known in the CX world as one not to be missed, and so we were delighted to be in attendance yet again. If you couldn’t make it this year, we’ve brought you some of our key takeaways from this year’s thought-provoking two day event, with a deeper dive into…
Author: jillcbentley
What is social proof and why is it important in marketing?
The history of social proof Social proof as a concept has been around for quite some time. Psychologists were describing it decades ago (perhaps most notably Robert Cialdini in his 1984 book Influence: The psychology of persuasion). However, it’s only recently that we’ve seen it become the focus of intense interest from marketers – particularly…
The Amazon Fake Reviews Trap: Freakin’ Cheatin’ and What Businesses Can Do To Avoid It
It’s all over the news about Amazon and fake reviews and yet—is it really news? Amazon does its best to tackle the fake review problem but are any of us truly shocked to find that they’re still being gamed? In a world where “fake news!” has become a common battle cry, what is perhaps surprising…
TruRating Survived the Retail Shark Tank and Came Out on Top!
We are absolutely delighted to announce that despite tough competition, TruRating was voted winner of the 2017 Retail Executive Summit (RES) Startup Competition, sponsored by RIS News. “TruRating emerged as the big winner by beating two other retail tech startups in a shark-tank competition,” said Joe Skorupa, editorial director of RIS News. “TruRating won the…
UK Retail: The Survival of the Fittest
For those of us who’ve been a part of the UK retail industry for any length of time, April headlines are the source of many knowing smiles—bouncing madly as they do between projections for the perpetual death of the high street, and better-than-expected announcements from the larger brands who compete on it. Yes, there are…