And the fake review news keeps on coming… Over the weekend it was announced that investigators at the consumer rights watchdog Which? have revealed large and active ‘fake review factories’ operating on Facebook, with a combined membership of up to 87,000 users churning out falsified five star ratings for pay on a regular basis. The…
Author: Daniel Frank
When customers won’t comment: how to encourage customer feedback
Customer feedback is a serious business, but that doesn’t mean the odd negative review is going to kill you. With 97% of online shoppers today claiming to be influenced by online reviews, what really matters is having enough reviews to convince customers that they should be buying from you. Writing for MyCustomer.com, Georgina explains how…
3 Tips for Navigating the Crossroads of Online and In-Store Performance
Smart retailers know that one of the most effective ways of retaining customers is to provide a seamless multi-channel experience. Yet finding the right balance between in-store and online isn’t always as simple as it might seem. In her article for Total Retail, our CEO Georgina Nelson gives her take on how an effective customer…
Living in a Fake Review Climate
This week, The Times of London reported that a staggering one third of all reviews on Trip Advisor, are now thought to be fake. While many in the hospitality industry have been vocal about the ramifications of suspect online reviews for years, the breaking of yet another major story suggests the problem is a growing…
Worldpay Better Business Conference 2018: The Power of Positive CX
On Thursday 20th September, the TruRating team had the pleasure of attending Worldpay’s Better Business Conference, with the highly topical theme of The Power of Positive CX. Bringing retailers, CX experts and payments industry leaders together in one place, the day was an incredible showcase for the innovation and evolution of thought taking place in…
How to use direct customer feedback to help your staff improve
While today’s retail world is flooded with a dizzying array of future-looking technologies purporting to give businesses the edge, sometimes getting the basics right is just as crucial. Writing on MyCustomer.com, TruRating founder Georgina gives her top five tips to help retailers understand what their customers really care about when it comes to service, and…
How to do better online business through ratings and reviews
Because we’re so delighted by the news (the release of our recent Magento extension in case you didn’t know) we thought it only right to take another look at the benefits regular and reliable customer feedback can have for your eComm site. How can customer ratings and reviews drive a better online experience for your business? While the volume…
The Tru view from Retail NOW 2018
The TruRating team hit the road once again last week, this time heading out to good old Music City, Nashville for RSPA Retail Now 2018. We were delighted to act as hosts for a key breakout session, Impactful Selling By Focusing On Value, and as usual it was great to spend time with our partners in the…
How Customer Reviews and Ratings Can Strengthen Your eCommerce Site
Email surveys, feedback monkeys, NPS seahorses – the world of online feedback can be a veritable petting zoo of weird and wonderful beasts. While it’s a given that customer reviews and ratings are a great tool to strengthen your e-Commerce site, it’s vital to remember the importance of providing a good customer experience while you’re…