Although normal service continues to be interrupted in the wake of COVID-19, positive noises are starting to emerge, and having a simple way to listen to your customers’ at this time is perhaps more important than ever. To try and help in the face of ongoing challenges, we’ve decided the best way we can support businesses is to offer free access to our online solution to anyone who might need it.
Why TRO now?
As many of our partners turn to their digital platforms as a way to drive revenue in the face of store closures, it felt like the right time right to show our support by offering access to TruRating Online for free. While face-to-face communications are limited, the ability to ask targeted, actionable questions, can help you to understand what your customers are really concerned about right here, right now.
TRO triggers at payment confirmation to ask simple one-question surveys. Retailers can collect quantitative and qualitative feedback in one place. It takes minutes to setup and works with any eCommerce platform. Because it’s so easy to use, we collect 53% response rates, with 20% customers leaving additional qualitative comments.
If you’re looking for a targeted hit of actionable feedback, we have a solution that may help.
How our retailers are using the solution
The ability to assess where to invest critical resource has always been a challenge for retail, but in times of closed stores and health concerns, it’s more important than ever to be able to feel sure that the decisions you’re making are the right ones. For those able to take decisive and positive action, the current circumstances provide a real opportunity to shine. For those unable to move quickly, the road to recovery could, unfortunately, be a long one.
Several of our retail clients are already using TRO to understand how effective their COVID response has been. One retailer wanted to asses interest to curb-side pickup and collected over 5,000 responses in a little less than a week. By layering in the UTM and location data we collect, the retailer was able to quickly assess where an investment in this service would be most impactful, based on genuine customer demand.
While our number one focus is supporting our retail partners, we know that the impact of COVID expands beyond just the business community. As a result, we have extended our charity program, to support food banks near each of our HQ locations, meaning that every piece of feedback we collect helps in more ways than one.
If you’d like to learn how to access TruRating Online right now, you can reach us at firstname.lastname@example.org or just send a message to any of the team on LinkedIn and we’ll be in touch as soon as possible.
Thanks – Team Tru