Modern Marketing: A Digital Love Affair
Good data is the foundation upon which strong marketing decisions are made. The more data at our fingertips, the more targeted we can get. Which goes some way to explaining the contemporary marketer’s infatuation with all things digital.
Digital is steeped in data. The ability to A/B test every permutation down to the smallest detail often makes it irresistible to the analytically minded. Indeed, spend on digital now dwarves that of all other categories, having beaten out its closest rival television just recently.
Traditional vs. Digital – but is it a binary choice?
Of course not. While digital may be the market leader, at least when it comes to pure $-spend perspective, we’ve gathered evidence to suggest that traditional marketing still has a few tricks up its sleeve and that a combination approach is the most effective.
We’ve collated over 48,000 responses from shoppers across a variety of retailers that deploy our technology, and made some surprising discoveries about the type of marketing that lingers longest in our minds, and is most likely to shape our behaviours.
In our latest white paper, we take an in-depth look at the fresh evidence we’ve pulled together combined with further industry research, to give practical advice and recommendations that will be invaluable to any marketer looking to optimise their budget.
To download your very own copy, just click on the link below.