The Amazon Issue: fake reviews and what to do about it

As retail giant Amazon continues to prosper in spite of the issue of rampant fake reviews plaguing its platform, it’s easy to wonder if the problem has reached a tipping point of no return.

Where there’s a will there’s a way however, writing for Internet Retailer, Georgina gives her advice on how to avoid the ‘fake review trap’ and how a more open approach to customer feedback can help drive satisfaction, loyalty and customer spend.

Check out story in full here.

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