The Amazon Issue: fake reviews and what to do about it

As retail giant Amazon continues to prosper in spite of the issue of rampant fake reviews plaguing its platform, it’s easy to wonder if the problem has reached a tipping point of no return.

Where there’s a will there’s a way however, writing for Internet Retailer, Georgina gives her advice on how to avoid the ‘fake review trap’ and how a more open approach to customer feedback can help drive satisfaction, loyalty and customer spend.

Check out story in full here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s