Why One Customer Survey Question is More than Enough

Here’s one that you might’ve missed last month—our founder and CEO, Georgina Nelson, shared her thoughts on the power of one question in a piece for April’s Today’s Grocer titled, “Why One Customer Survey Question is More than Enough”.

She explains how taking a less-is-more approach can make a tremendous difference in not only the volume of feedback gathered, but also the quality of the data collected. Ultimately, simplicity is key when it comes to satisfying both speed and convenience for customers to leave feedback.

If you’re interested in learning more, read the article linked below:

Today’s Grocer, Volume 59 / No. 11 (see it on page 5)

Luca Eandi

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