Wahoooo! You found us. This is our home for all the nifty tips, juicy data snippets and actionable customer insights.
How to get the most from your customer surveys
One of the most common questions that we get asked when meeting clients is, “why do you ask your customer surveys the way that you do?”. Today – I’ll give you the answer, our reasoning, and what we’ve learnt over the years working with some of the best retailers around. TruRating is a unique tool –…
Why Asking One Question is More Than Enough for CX Surveys
A Customer Experience Catch-22 – CX Surveys When it comes to market research and CX surveys, would you rather ask 100 people 20 questions or 2,000 people a single question each? Is the end result the same? Or does one approach provide better results? Historically researchers have tended to focus on finding a small sample…
Are Consumer Behaviors Changing in Light of COVID-19?
In 2020, the impact of COVID-19 forced retailers to rapid decision-making and advancement like never before. In a year described as ‘The Great Acceleration’ slow to move sectors like grocery saw digital adoption jump 53% in a year. Target reported a 700% lift in curb-side pickup in Q3. With such upheaval, the critical question remains,…
NRF 2021 – Day 2
We’re just about getting into the swing of things now, and while it’s clear that a number of people are missing the NY experience this time round, as a colleague noted, there is much less walking to do. Here’s the best of Day 2. Retail 2020 – what a year! Shelley Bransten, Microsoft, Corporate VP…
NRF 2021 – Day 1 – The Highlights
If somehow you weren’t yet aware, a quick drop into any of the opening sessions at this year’s Virtual NRF – was enough to remind you that last year was a challenging one for retail. Of all the exciting buzzwords doing the rounds – try supply chain, mobile first, contactless, personalization for just a few…
What is a good response rate for customer satisfaction surveys?
Depending on which network you watch, you may have noticed a distinct skew in post-debate analysis in the recent election roundups. Poll a CNN crowd and Biden is top of the class. Switch to Fox and it’s Trump all the way. This is clearly problematic for those looking to get to an unbiased read. Customer…
Dash 2.0 Updates
As we continue to build up to the full release of Dashboard 2.0 another round of updates are now available for you to take advantage of over the next few weeks. Dash 2.0 is accessible via the link in your existing notification panel – should you have any questions at all or would like to…
How Millenial and Gen-Z retail habits are changing after COVID
While there has been much talk about the great shift and existential challenge that COVID-19 poses to retailers, we have heard less about the impact at a generational level. From the maligned ‘boomers’ down to Millenial and Gen-Z retail habits – COVID has impacted shopping habits for these groups in different ways, each of importance…
COVID-19: Measuring Customer Safety Experience In-Store
As stores across the world re-open, there is a huge focus on customer safety. For CEOs and store operations executives, a lack of visibility at a store level is a huge issue. For most businesses, hiring outside eyes to check on your stores at all times is just not feasible. Store managers and associates are…
Steve Dennis – Remarkable Retail
Steve Dennis, is a top 10 retail influencer, world renowned keynote speaker and lecturer and Forbes columnist. With the recent publication of his first book Remarkable Retail, we sat down and talked through the ideas within, and some of Steve’s influences along the way.
Communicating with impact in extraordinary times
As COVID-19 continues to cause disruption, we examine how the framing of customer feedback can impact communications with consumers and citizens both.
13 retail experts on life after COVID-19
While many retailers have been focused on the fundamental necessities just to keep operations running over the last few months, as we start to look towards a world in which stores are open again, the question arises, what will be waiting for us on the other side? We went out to some of the finest…
Supporting the Coronavirus Relief
Charity is close to the heart of everything we do here at TruRating, and in the light of the disruption and chaos in the wake of the Coronavirus, we couldn’t just sit back and watch. As the pandemic continues to grow and more and more businesses go into lockdown, we have decided to extend our…
TruRating takes Supplier of the Year at Inside Retail’s Retailer Awards 2020
Continuing a hot streak this year, Team Oz was delighted to attend Inside Retail’s awards Retailer Awards 2020 ceremony in Melbourne last week, and even happier to take home gold in the category of Retail Supplier of Year. Flying out to Melbourne for the event, the night was a showcase of the best retailing talent…
Why is it so hard to prove the ROI of CX?
Ask any CX professional. Proving the direct ROI of what you do can be hard work. Any number of reasons can be given for this. Lack of executive support. Unclear objectives. Or as is often the case, no clear way to link action to finances. Alyone Medellyan, co-founder of AI-startup Thematic, identified three key issues…